Snack Match is a showcase of how Conagra Brands—home to over one hundred iconic food brands including Birds Eye, Healthy Choice, and Angie’s BOOMCHICKAPOP—leverages the combined power of Salesforce and Google to connect with customers and provide personalized product journeys and recommendations.
Ask
Allow attendees at Dreamforce to engage, more than one at a time, with a fun digital experience while getting an introduction to the Conagra + Salesforce + Google partnership story.
Final Concept
A two tablet experience where attendees build a flavor profile by “swiping right” on flavors and interests that they like, leading to a “Snack Match”. A vending machine fully stocked with Conagra snacks then animates to reveal and vend the perfect snack.
Screen Designs
I wire-framed the user experience, created the user interface and made illustrated compositions using the provided Salesforce assets. Additionally, I created some vector illustrations and animated them both on the transparent vending machine screen and tablet to make the experience more playful.
